Our Story
My Sister Elle is a dream come true for me. After becoming a mum to two beautiful girls, Paige and Elle, my priorities quickly shifted – I needed flexibility and wanted to spend my days working on something I loved. Fashion and starting my own business were two key ingredients for me. I farewelled the corporate world and set my sights on launching an online clothing store. Fast
forward a couple of years and voila’.... My Sister Elle was born.
Kris Watt – Owner
My Sister Elle is an Australian based women’s fashion boutique. Our ethos is pretty simple – to offer a range of women’s clothing that is on-trend, affordable and comfortable.
Our range of clothing caters for women of all shapes and sizes, from 6 – 22 in selected styles, and also offers a great variety. Whether you’re after everyday basics, looking for a chic weekend outfit, on the hunt for some new office attire or want a wow dress for a night out, we’ve got you covered.
It’s so important to us that you love what you buy from My Sister Elle. Kris personally handpicks every single item, so you can be sure that all our clothing really is easy to wear and comfortable.
We know purchasing online can be tricky from time to time. To help, we’ve taken photos of every day women in our range and included them alongside the professional fashion model images. We also offer detailed descriptions on the fit of each garment, the fabric and the care.
We love seeing our treasured customers wearing our range – please tag us in your outfits on Instagram or Facebook for your chance to win a $50 store credit each month.
Happy shopping at My Sister Elle!